In 2012, the concept of crowdsourcing really took off. Well-known names from Obama to Coca-Cola took advantage of this fantastic concept.  They've used it to gain a variety of perspectives and to increase their interaction with the public.  So. what's next for crowdsourcing?  The big game! Forward-thinking brands are using crowdsourcing  as the stage for their 2013 Super Bowl commercial masterpieces.  Here at MycroBurst, we couldn’t be more excited! Here are just a few examples: Doritos This is PepsiCo’s (owner of Doritos brand) ...

advertising, Commercials, Crowdsourcing, marketing, Super Bowl

Crowdsourcing is everywhere; it is even being used to assemble a cast for a movie.  Film Director Simon Cox is using the crowdfunding website, Kickstarter.com, to fund his movie Kaleidoscope Man. Kickstarter is an all or nothing funding platform. This is how it works, a person places their project on the website and lets potential funders know what rewards they’re offering and for what price. Funders then have the opportunity to fund the project, if the project reaches its goal the ...

Crowdsourcing, Funding, Movie

  Crowdsourcing is what we do best at MycroBurst and we know a good opportunity when we see one. The U.S. Department of State has sure found one.  The Department is currently crowdsourcing the name of their newly designed blog. The blog launched in 2007 and has been the main platform used by senior leaders to discuss foreign policy.   The Department saw great response to their crowdsourcing contest with over 370 submissions.  Their employees all around the world submitted to the contest ...

blog, Crowdsourcing, voting

 Written by footwear trend forecaster Kate Hart. The fashion industry needs to draw inspiration from a great many sources in order to achieve constantly updated, cutting-edge looks. I am a trend forecaster, and my role is to gather information and give direction, producing a valuable resource for designers and companies alike. We follow emerging and declining trends in order to predict patterns for the future. Trend forecasting involves visiting trade fairs, covering catwalk shows and keeping abreast of the current retail climate. ...

Crowdsourcing, design, fashion trends, marketing trends for 2011

Written by: John Griffith I once heard a printer say, “You can have your brochure cheap, good or fast, but you can’t have all three.” He was right then, but that was then and this is now. The creative industry has faced challenges before, but never has there been a challenge as divisive as the Internet. I got into the creative industry the hard way – from the ground up. After selling ad space on a weekly publication I was offered a ...

creative services, Crowdsourcing, graphic design