7 Deadly Sins of Business Social Media

Thursday 26 September 2013 | Danielle Pacelli

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Usually, when you see or hear “Seven Deadly Sins,” you think about the moral wrongs defined by the bible. While sloth, wrath, and lust might not really apply in the world of social media, there are other wrongs that businesses commit. Social media is a tricky aspect of marketing for any business, and many tactics are still trial and error, however, there are some things that must be avoided at all costs. 1. Aimlessness As with anything else in a business, goals and ...

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What Yahoo!’s New Logo Tells Us about Their Thought Process

Thursday 19 September 2013 | Danielle Pacelli

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When Yahoo! was founded in the 90’s by Jerry Yang and David Filo, it was a force to be reckoned with. It was the ultimate startup with a glistening future and by the early 2000’s, its stock prices hit a record high and the company was pulling in billions of dollars in revenue. When the so-called “dot-com bubble” ended, however, the company was lucky to be one of the few survivors. The fact of the matter is that while Yahoo! ...

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5 Reasons Your Content Marketing is Failing You

Wednesday 11 September 2013 | Danielle Pacelli

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We all know that inbound marketing is the way of the future. The days of effective outbound marketing are behind us now. No one responds to ads in newspapers or the yellow pages anymore, and the results are difficult, if not impossible, to measure. One of the biggest and most important aspects of inbound marketing is content. Creating relevant content leads your target audience to you. If you’re consistently writing about topics that are relevant to your company and important ...

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Burning Question: How do I upload files to my project?

Wednesday 4 September 2013 | Danielle Pacelli

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We want to make sure that our processes are as easy as possible for both our customers and designers. There’s a long list of questions in the FAQ section of our website, but we thought it would be helpful to highlight the most popular queries here. This week's question is: How do I upload files to my project? Here's the answer: Uploading files is a great way to provide designers with references, ideas, or even something to incorporate into your design. It's easy to ...

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Parallels Access: The Entrepreneur’s Dream App

Thursday 29 August 2013 | Danielle Pacelli

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Let’s be honest here – if you’re an entrepreneur or business owner of some sort, chances are that you’re always working (and when you’re not, you’re thinking about work). Being in front of your desktop or laptop isn’t always a possibility, and if you find yourself becoming more and more mobile these days, then this iPad app will change your life. Parallels Access is the very first iPad app to let you run any application from your Mac or PC ...

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