Klout for Small Business: 5 Best Practices
Tuesday 5 March 2013 | Guest1 Comment
Written by CX’s Social Media/Content Strategist, Nicki Escudero
Klout: nope, it’s not just a misspelling of the definition of influence – it’s a social network rife with possibilities for small businesses to connect with their customers and industry influencers.
The premise is simple – you connect your social networks to your Klout page, and the Klout algorithm determines just how strong of a social presence you as an individual or brand has. You’ll be assigned a number from 1-100 – the higher the number, the more influential online you supposedly are – and you’ll also be given topics that you’re influential in according to engagement on your social networks. Other Klout users can give you “+K”’s, which are forms of goodwill that may increase your score, too.
Don’t dismiss Klout as a simple numbers game with no relevance – even if being the most popular kid on the Klout block isn’t your aim, the social network provides unique ways to boost your social media prowess simply by using its own site. Check out five best practices for how small businesses can use Klout below.
1. Optimize your page. Besides making sure you connect all your social networks to your Klout page, be sure to add a keyword-rich description to your page. Include a link to your website in the description, and make sure your profile picture is eye-catching. You can also leave contact information for your business as an extension of your website.
2. Start interacting with influencers. Now that you have a profile page set up, start connecting with other users. Find your staff members and brand influencers on Klout, and give +K’s for topics they’re influential in to boost their profiles, as well. Klout relies on reciprocity, so it’s essential to start building up those relationships to get other users and brands to give you +K, too.
3. Use Klout to find influencers. One of the greatest aspects of Klout is the ability to find influencers on topics related to your industry. Sure, the Klout algorithm isn’t perfect, but Klout is a great place to start finding people might be beneficial for your brand to connect with. Simply type terms into the search box, and you’ll see top moments and influencers for those terms. From there, you can click on people’s profiles and add them to your social networks, as well.
4. Expand your network. Once you’ve found the biggest influencers for topics you’ve searched for, look at who those people are influenced by, and determine whether those accounts are worth keeping tabs on, as well. Give Klout to people you’ve connected with on other social networks, and watch those relationships grow.
5. Score some press. If you’ve ever tried to garner press for your small business, you know it can be tough to find the exact person you’re looking for to cover your story. Klout is nice because you can type in publications and see who they’re top influencers are – who are often reporters. You can then click on the reporters and find all their social media profiles in one place, which is very helpful.
How else has Klout benefited your brand? Let us know in the comments.
Nicki Escudero is the social media and content strategist for CX, which provides cloud storage solutions to businesses and individuals, with a focus on collaboration with features such as groups, chat and social network sharing. To try out CX for Business for free for 30 days, no credit card required, go here.