How to Get More out of Your Online Design Contest – 5 Quick Tips
Monday 8 February 2010 | Keith J. Hamilton
11 Comments
Sometimes contest holders are not entirely happy with their contest response. They fear that their time is being wasted as they are not getting ample designs and the designers fail to grasp their vision. While we do offer a detailed Guide to Launching a Successful Design Project in out help section, I thought it would be best to address the immediate concerns our clients have here.
Here are a couple of Quick Tips that will help you in getting the most out of your design contest:
1. Create Attraction:
Contests that offer guaranteed attractive prizes are likely to engage more designers. Better prize money and a guarantee on it only goes to show that you appreciate the time and hard work that designers will be putting in the design concept.
2. Be Specific & Clear:
Make sure that your guidelines are clear for the designers. Provide examples if necessary and offer as much information as you can.
3. Provide Feedback:
Actively provide feedback to designers participating in your contest. Don’t just look at designs; give some response as well. Remember, every designer who enters your contest is worthy of respect.
4. Invite Designers:
Like a designer’s winning logo? Don’t wait! Go ahead and invite designers who inspire you from other contests.
5. Rate & Elaborate:
Encourage the designers with positive feedback. Post comments on and give star ratings to the designs you like.
In the end it all comes down to active participation and feedback. When you provide clear cut directions, actively offer encouragement and feedback, designers will be able to understand your criteria better and produce winning designs. Following the given tips will not only help you to get more out of your design contest but will also ensure great results.
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Clients don’t have the design understanding and they will fall for anything cool. I don’t think that giving them too many choices via crowdsourcing is such a good idea.
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Thank you. Looking forward to your feedback.
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