How to Beat the Obstacles of Starting Up a Summertime Small Business

Friday 14 June 2013 | Guest

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Written by MyCorporation CEO, Deborah Sweeney

166199512 blog How to Beat the Obstacles of Starting Up a Summertime Small Business

Summertime seems like the perfect time to start that small business you’ve been dying to see through. The sun is shining, BBQ is on the menu for dinner, and the pool is only a backstroke away. That, and people just seem to be in the mood to buy more fun items ranging from ice cream cones to pool toys and even renting out a cabin or a timeshare… yes, it’s definitely a prime time to start up a business!

But once you start up, how do you make sure your business lasts beyond the summer? Here are five ways to make sure your new business can withstand the seasonal test of time.

Have a plan.
Starting a business is not for the faint of heart. Being passionate and self-driven is just part of the job description when you make the conscious decision to become an entrepreneur. Don’t start something you won’t see through. Once you’ve set your heart on your business, sit down and make a business plan. Business plans are great for organizing your thoughts, setting goals, and raising capital by showing potential investors.

Don’t be too seasonal.
Starting a business during the summer can be a good and bad for your business at the same time. On the plus side summer is a great season to drum up support and gain new customers, but it can be bad for business because customers can fluctuate with the seasons. If you start a frozen yogurt shop, for example, the June-July-August months are the prime time to introduce your product, but how do you ensure longevity once autumn arrives? As the summer comes to a close, don’t focus on seasonal marketing. Change it up to fit the seasons. Instead of saying “The perfect summer treat!” say things like “The perfect snack to kick back with after a long day at work.”

Get incorporated.
Establishing any legal structure will help your business last. Incorporating or forming an LLC will benefit your new business in a number of ways – you’ll gain liability protection, save on taxes (up to 50%), reduce your chance of tax audit, and gain credibility with your customers. Your customers want to see that they are giving their business to a legitimate, professional establishment and having an INC. or LLC at the end of your business name helps with that.

Pay attention to location.
Setting up shop next to the beach would be great if your business ran only when it was warm outside, but no one wants to trek out to the ocean when the waves are violently spraying freezing water and the sand has turned to mud. Pick a location based off of year-round traffic and where your product or service is needed the most.

Create a strong online presence.
Having an established online presence is something that will set your business up for a long life. This means having a couple social media outlets in place including a Facebook and Twitter account, and maybe handles with Pinterest, Tumblr, LinkedIn, and Google+, based on the sort of business you’re running. Additionally, you’ll want to have a nice, easy-to-use website as well as a company blog in place. If you keep up this online presence with consistent, informative, and thoughtful content, your customers will not forget about you and keep spreading the word on what you do!

Deborah Sweeney is the CEO of MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on Twitter @deborahsweeney and @mycorporation.

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