7 Deadly Sins of an Online Design Contest
Thursday 8 July 2010 | Keith J. Hamilton7 Comments
Online logo design contests are all the rage these days, both among participants who live to prove their talents and among businesses who strive to seek a much needed identity. A lot has been said about these contests as of late. While businesses around the world have showed their support and have graciously rallied behind the concept, some individual critics remain who question its very integrity and purpose and have started an all out war against this “vice” as they have termed it.
Here we will try to put ourselves in these critic’s shoes and analyze their reasons or “deadly sins” if you would, for being so against the online design contests.
1. Low Prize Amount for a Good Design
This is a fair complaint voiced equally by the participants as well as critics. The prize money allocated by some contest holders is often times not congruent with the amount of work they demand from the designers. This trend however, is now changing. Companies are realizing the potential of online logo design contests and are now coming forth with more competitive prize amounts in order to attract more talented designers.
2. Poor Quality of Design
Critics have been beating this drum since the very inception of online design contests arguing that the quality of work will not be up to standard. I’d urge them to take another look at the winning logo designs. There is a reason why online design contests are so popular and the quality of work makes this quite apparent.
3. Lack of Qualified Participants
People participating in logo design contests haven’t been spared either, as skeptics have directly attacked their abilities, citing lack of skill and knowledge about the subject at hand. This argument carries no weight whatsoever. The pool of participants today comprises of experts from around the world who come forth with their knowledge and experience to participate.
4. Undermining the ‘Real Designers’
This is a painful pill to swallow for the critics who are mostly designers by profession themselves. Online design contests have opened doors for numerous designers willing to work for cheaper pay. This does not bode well for the ‘real designers’ who have made careers out of designing logos. What they need to realize is that these contests are not here to complete with them per say. They exist solely as a means to provide businesses with better alternative to seek a company identity on a modest budget.
5. End Up Costing More to Companies
Again a shot at participants by making the businesses doubt design contests. Sometimes companies are simply not satisfied with the final draft which leads to time wasted and money lost. However, this usually happens when contest holders are not very forth coming about the details of the assignment. Clients now have started providing in depth briefs with all the dos and don’ts and that has essentially rectified this issue.
6. You Get What You Paid For
When nothing else works, you will see this tag line being thrown around a lot. Since the prize money is so low, there is always a concern that the end result may not meet expectations. Again, this has been proved wrong by the hard work and dedication of the participants.
7. There are Better Options for Getting a Design
There are other options. Sure. Better ones? Not really. With the enormous amount of talent now available combined with a fast and efficient platform like the internet, online design contests are simply the best option for companies to getting good results fast and at an affordable price.
Honestly, this attitude of critics is more of an exercise of their right to disagree rather than anything else. These are hardly any reasons to start an all out war of words (as they put it), against this supposed vice. I guess sometimes a soldier just doesn’t know when to quit, even though he knows he has lost the war.