5 Reasons to Take Advantage of Guest Blogging

Tuesday 15 January 2013 | Danielle Pacelli

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101829840 5 Reasons to Take Advantage of Guest Blogging

More and more bloggers have turned to guest blogging. Writing for other blogs and allowing other bloggers to write for you are great ways to widen your audiences and create more traffic for sites.  There are endless benefits of guest blogging, here are the top five:

1. High Quality Traffic
Taking the time to write guest blog posts is worth it for the traffic alone. When visitors see your guest blog post, links you utilize will lead them back to your site. Since you have captivated the reader and made them interested in reading more of your work, you will see more quality traffic. For businesses, this means more prospective clients.

2. SEO
Writing quality content will enhance the visibility of your site on search engines. Posting on other blogs will promote your site by increasing the number of back links. This means that you will show up on earlier pages in keyword searches.  It’s also important to write quality content so others will share your posts which helps to increase visibility.

3. Relationships
There are many websites and communities devoted entirely to guest blogging. Getting involved with these sites could lead to lasting relationships between you and other bloggers.  These relationships are great for networking and also increases the possibility for future blog posts.

4. Business Opportunities
There are bloggers from nearly every industry. By blogging, you’ll begin to establish yourself as an expert in your respective industry.  Participating in communities, guest blogging and forming relationships will allow you to establish yourself in your market.  When visitors visit your blog posts, increasing your credibility, which will lead to more business opportunities.

5. Increase Exposure
The more your name is out there; the more likely you are to be seen. This increases your chances of reaching your target audience. This will take time and effort, but the return is worth it.

There are so many benefits to getting involved on both sides of guest blog posting. Having others blog for you will bring new perspective to your blog and blogging for others will put your perspective somewhere new.

How have you benefited from guest blogging?  Leave a note or tweet us @MycroBurst!

    Nicki Escudero

    I love, love, love guest blogging! :-) I find it’s a great way to show off our brand to brand-new audiences and share some valuable knowledge. It’s always nice to curate quality content for our own blog from a diverse pool of writers, too!

    zay howard

    Awesome article, Guest post has a lot of benefits, and i can say we have 3 or more benefit as you mentioned above, which is Back-link, traffic and exposure which we require most to keep our blog healthy but it is required to submit a post to related blogs if you want maximum benefit of guest posting.
    keep it up please :)

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