‘Tis the Season for Better Online Business Practices

Wednesday 27 November 2013 | Sarah Irgang

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The holidays are just around the corner, and businesses are pulling out all the stops when it comes to reaching customers.  What they need to realize, however, is that Christmas-themed music blasting through a store’s speakers and festive décor aren’t the only ways to spread the holiday spirit.  In the digital age, businesses have to rely on a hefty amount of online and social media marketing to get the sales they want, and during this time of year, this becomes all the ...

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Will Wearable Technology Make You a Better Business Owner?

Tuesday 5 November 2013 | Danielle Pacelli

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You dreamed of the day when you would no longer be able to separate your work from your life, and well, it’s finally here. Smartphones and tablets kicked off the addiction to working on-the-go, and the inevitable fusion of work with life. With the emergence of more and more wearable technology, ranging from smartwatches to Google Glass (and even some nifty fitness devices), the ability to become a more productive human is here. Those who have had the privilege to sample ...

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5 Ways to Boost Small Business Sales with PR

Friday 18 October 2013 | Danielle Pacelli

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As a small business, sometimes activities, like public relations, are overlooked. Some think it is too complicated, doesn’t offer enough benefits, or seems out of reach, but really, there are some easy PR activities that can boost sales and excitement for your company. All you have to do is put in some time for thinking and planning and you will end up with much to show for your hard work. Whatever you do, don’t let this effective marketing strategy slip ...

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Facebook Advertising Tips for Your Small Business

Friday 11 October 2013 | Danielle Pacelli

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When you’re a small business, word of mouth can do you a lot of good and bring in plenty of business, but you can’t stop there. Today’s consumers are easily reached through various social media outlets, and by doing just a few simple things and budgeting a little extra spending, you can build a larger and more loyal customer base. Once you figure out who your target customers are and the best way to reach the majority of them, you’ll ...

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Why You Don’t Need to Spend Money to make it

Thursday 3 October 2013 | Danielle Pacelli

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Maybe you own a business, maybe you are thinking about starting one – either way, you’ve likely heard the common adage, “You’ve got to spend money to make money.” That’s probably the furthest thing from the truth. Starting a small business does not mean that you have to quit your current job and sacrifice your income, and it certainly doesn’t mean that you’ve got to inject your life savings into the business. It basically comes down to this: there is ...

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